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Marketing Manager

Company: Santander Holdings USA Inc
Location: Euless
Posted on: January 26, 2023

Job Description:

Marketing Manager

Dallas, United States of America


The Marketing Manager ideates and executes on new marketing opportunities and the best tactics and strategy to support business needs and objectives. S/he is a strategic partner to business units across the company, serving as the point of contact for the marketing department. This person is a creative, articulate, organized, and strategic thinker with exceptional communication skills. The ability to work within a team, and across multiple cross-functional groups, is absolutely essential to this role. S/he understands complex needs from the business and from the market, and simplifies the needs into a clear and actionable plan for execution.

Summary of Responsibilities:
The Marketing Manager will work with the Director, Marketing Strategy, to develop and execute marketing strategies and plans. S/he will provide a full range of marketing and communications support to both Business and Consumer lines of business to deliver consistent and effective messages to business stakeholders, internal departments, and customers. S/he will receive requests, build creative briefs, facilitate both business and governance approvals, and ultimately deliver projects on established timelines, within the targeted budget. S/he will work in collaboration with Business Partners to craft messages to achieve measurable results and desired business goals/objectives.

Essential Functions:

  • Leads the execution of integrated, multi-channel marketing programs to support growth of the Company's products and services.
  • Plans and executes internal and external strategic marketing campaigns, and builds relationships aimed at increasing brand awareness.
  • Engages and communicates with key business partners to align priorities and influence business areas.
  • Assists in development of content for internal and external marketing communication projects including brochures/guides, digital media, print projects, social media, websites, emails, and PowerPoint presentations.
  • Prepares strategy for and coordinates distribution of press releases, newsletters, blogs, articles, and social media posts.
  • Develops processes and efficiencies to enhance creative service project management, resource planning, and prioritization.
  • Monitors and reports on trends within industry and marketing to assist in strategy development across all channels.
    Other Functions:
    • Special projects as requested.
    • Performs other duties as assigned.

      Education -
      • Bachelor's Degree: Marketing, Public Relations, Communications, Advertising, Business Administration or equivalent field.
      • Or equivalent work experience. Experience -
        • 5-9 years Marketing, Advertising, or Communications.
        • 0-3 years Financial Services industry experience.
        • Experience using Workfront or a comparable project management platform preferred. Skills & Abilities -
          • Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
          • Extremely strong written abilities, with consideration of creative writing preferred.
          • Ability to work independently with a high level of critical thinking skills.
          • Comfortable with new digital technology, social media, and reporting.
          • Exceptional interpersonal, written, and verbal communications skills.
          • Superior organizational, time management, and project management skills with impeccable attention to detail.
          • Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results.
          • Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints, and influence others.
          • Ability to identify, analyze, and solve complex problems.
          • Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes.
          • Strong time management skills.
          • Critical thinking and problem-solving skills with the ability to understand complex projects.

            Change Orientation - Flexibility:
            • Proficient - Applying and Executing
            • Adapts quickly to change and makes suggestions for increasing the effectiveness of change.
            • Appropriately shifts attention and refocuses on new goals as a result of changes in priorities or competing work demands. Change Orientation - Innovation:
              • Proficient - Applying and Executing
              • Initiates creation or modification of procedures, policies, systems, or structures to more effectively meet customer needs and requirements. Collaboration - Relationship Management:
                • Proficient - Applying and Executing
                • Knows who to reach out to inside and outside of one's team to get work done.
                • Takes action to enhance working relationships needed to achieve seamless workflow. Collaboration - Teamwork:
                  • Proficient - Applying and Executing
                  • Creates a good working environment in the team; works toward shared goals contributing ideas and accepting change.
                  • Provides assistance with and coaches less experienced team members. Customer Focus - Customer Understanding:
                    • Proficient - Applying and Executing
                    • Probes in-depth to understand the customer's business needs.
                    • Explores and understands the customer's alternatives and decision criteria. Influence - Two-way Communication:
                      • Proficient - Applying and Executing
                      • Communicates in a timely and straightforward manner.
                      • Probes for additional information, clarifies assumptions, and confirms agreed-upon actions.
                      • Keeps everyone involved informed about progress and issues. Risk Business Acumen - Product Knowledge:
                        • Proficient - Applying and Executing
                        • Understands the relevant products and services and the markets in which they are sold and their risk return to the organization.
                        • Can identify and speak to major operational issues across the organization. Working Conditions:
                          • Frequently: Minimal physical effort such as sitting, standing, and walking.
                          • Occasional moving and lifting of equipment and furniture is required to support onsite and offsite meeting setup and teardown.
                          • Physically capable of lifting up to 50 pounds, able to bend, kneel, climb ladders.
                            Employer's Rights:
                            • This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.
                            • The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason. Bachelor of Science (BS) English

                              Primary Location: Dallas, Texas, United States of America

                              Other Locations: Texas-Dallas

                              Organization: Santander Consumer USA Inc.

Keywords: Santander Holdings USA Inc, Euless , Marketing Manager, Advertising , Euless, Texas

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