Marketing Manager
Company: Santander Holdings USA Inc
Location: Euless
Posted on: January 26, 2023
Job Description:
Marketing Manager
Dallas, United States of America
WHAT YOU WILL BE DOING
The Marketing Manager ideates and executes on new marketing
opportunities and the best tactics and strategy to support business
needs and objectives. S/he is a strategic partner to business units
across the company, serving as the point of contact for the
marketing department. This person is a creative, articulate,
organized, and strategic thinker with exceptional communication
skills. The ability to work within a team, and across multiple
cross-functional groups, is absolutely essential to this role. S/he
understands complex needs from the business and from the market,
and simplifies the needs into a clear and actionable plan for
execution.
Summary of Responsibilities:
The Marketing Manager will work with the Director, Marketing
Strategy, to develop and execute marketing strategies and plans.
S/he will provide a full range of marketing and communications
support to both Business and Consumer lines of business to deliver
consistent and effective messages to business stakeholders,
internal departments, and customers. S/he will receive requests,
build creative briefs, facilitate both business and governance
approvals, and ultimately deliver projects on established
timelines, within the targeted budget. S/he will work in
collaboration with Business Partners to craft messages to achieve
measurable results and desired business goals/objectives.
Essential Functions:
- Leads the execution of integrated, multi-channel marketing
programs to support growth of the Company's products and
services.
- Plans and executes internal and external strategic marketing
campaigns, and builds relationships aimed at increasing brand
awareness.
- Engages and communicates with key business partners to align
priorities and influence business areas.
- Assists in development of content for internal and external
marketing communication projects including brochures/guides,
digital media, print projects, social media, websites, emails, and
PowerPoint presentations.
- Prepares strategy for and coordinates distribution of press
releases, newsletters, blogs, articles, and social media
posts.
- Develops processes and efficiencies to enhance creative service
project management, resource planning, and prioritization.
- Monitors and reports on trends within industry and marketing to
assist in strategy development across all channels.
Other Functions:
- Special projects as requested.
- Performs other duties as assigned.
Requirements:
Education -
- Bachelor's Degree: Marketing, Public Relations, Communications,
Advertising, Business Administration or equivalent field.
- Or equivalent work experience. Experience -
- 5-9 years Marketing, Advertising, or Communications.
- 0-3 years Financial Services industry experience.
- Experience using Workfront or a comparable project management
platform preferred. Skills & Abilities -
- Ability to motivate or influence inside or outside senior level
personnel, requiring a significant level of influence and
trust.
- Extremely strong written abilities, with consideration of
creative writing preferred.
- Ability to work independently with a high level of critical
thinking skills.
- Comfortable with new digital technology, social media, and
reporting.
- Exceptional interpersonal, written, and verbal communications
skills.
- Superior organizational, time management, and project
management skills with impeccable attention to detail.
- Candidate must be able to think strategically, but be willing
and able to roll up sleeves to help implement the programs and
measure results.
- Ability to work individually on a project or in a team
environment; ability to listen, evaluate different viewpoints, and
influence others.
- Ability to identify, analyze, and solve complex problems.
- Ability to interpret and analyze an array of data in a variety
of forms and leverage it for marketing purposes.
- Strong time management skills.
- Critical thinking and problem-solving skills with the ability
to understand complex projects.
Competencies:
Change Orientation - Flexibility:
- Proficient - Applying and Executing
- Adapts quickly to change and makes suggestions for increasing
the effectiveness of change.
- Appropriately shifts attention and refocuses on new goals as a
result of changes in priorities or competing work demands. Change
Orientation - Innovation:
- Proficient - Applying and Executing
- Initiates creation or modification of procedures, policies,
systems, or structures to more effectively meet customer needs and
requirements. Collaboration - Relationship Management:
- Proficient - Applying and Executing
- Knows who to reach out to inside and outside of one's team to
get work done.
- Takes action to enhance working relationships needed to achieve
seamless workflow. Collaboration - Teamwork:
- Proficient - Applying and Executing
- Creates a good working environment in the team; works toward
shared goals contributing ideas and accepting change.
- Provides assistance with and coaches less experienced team
members. Customer Focus - Customer Understanding:
- Proficient - Applying and Executing
- Probes in-depth to understand the customer's business
needs.
- Explores and understands the customer's alternatives and
decision criteria. Influence - Two-way Communication:
- Proficient - Applying and Executing
- Communicates in a timely and straightforward manner.
- Probes for additional information, clarifies assumptions, and
confirms agreed-upon actions.
- Keeps everyone involved informed about progress and issues.
Risk Business Acumen - Product Knowledge:
- Proficient - Applying and Executing
- Understands the relevant products and services and the markets
in which they are sold and their risk return to the
organization.
- Can identify and speak to major operational issues across the
organization. Working Conditions:
- Frequently: Minimal physical effort such as sitting, standing,
and walking.
- Occasional moving and lifting of equipment and furniture is
required to support onsite and offsite meeting setup and
teardown.
- Physically capable of lifting up to 50 pounds, able to bend,
kneel, climb ladders.
Employer's Rights:
- This job description does not list all the duties of the job.
You may be asked by your supervisors or managers to perform other
duties. You will be evaluated in part based upon your performance
of the tasks listed in this job description.
- The employer has the right to revise this job description at
any time. This job description is not a contract for employment,
and either you or the employer may terminate employment at any
time, for any reason. Bachelor of Science (BS) English
Primary Location: Dallas, Texas, United States of America
Other Locations: Texas-Dallas
Organization: Santander Consumer USA Inc.
Keywords: Santander Holdings USA Inc, Euless , Marketing Manager, Advertising , Euless, Texas
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