Paid Search Specialist
Company: Fisher Investments
Location: Euless
Posted on: May 11, 2022
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Job Description:
Are you passionate about digital marketing and looking for a new
role where you can design direct response marketing campaigns in
the paid search channel? Do you enjoy solving new challenges and
creating marketing opportunities?
The Opportunity:
We have an exciting new opening to help steer the direction for
Fisher Investments' growing marketing team as a Paid Search
Specialist. Reporting to the Global Digital Team Lead, you will
help establish and develop the paid search strategy for 15+
countries to help take our business to the next level. We're
looking for a motivated individual to join our International
Marketing team in our Plano, TX or Tampa, FL office.
The Day-to-Day:
Implement paid search campaigns in Google Ads and Microsoft Ads to
exceed our client acquisition and return on investment goals
Develop campaigns from keyword optimization and expansion, audience
targeting, bidding, ad copy and landing page A/B testing, beta
testing and adjusting to platform changes
Partner with other marketing teams to create unified, cross-channel
campaigns that follow industry requirements
Perform in-depth data analysis to spot trends/shifts in the
landscape and build applicable plans to improve performance and
return on investment
Provide weekly and monthly reporting to management
Propose regular budget allocations with a goal of maximizing return
on investment
Present new opportunities/areas of growth to help continue the
development of the paid search channel
Expand our marketing reach by learning about new technologies and
trends in the field
Your Qualifications:
1+ year experience designing and executing paid search
campaigns
Familiarity with keyword generation, estimation and bidding
automation
Skills in Microsoft excel (can maintain complex spreadsheets)
Proficiency in Google Ads (Google AdWords Certified preferred)
Experience with Microsoft ads and mobile advertising a plus
Why Fisher Investments:
At Fisher Investments, we work for a bigger purpose: bettering the
investment universe. From unmatched service to unique perspectives
on investing, it's the people that make the Fisher purpose
possible. And we invest in them by offering exceptional benefits
like:
100% paid medical, dental and vision premiums for you and your
qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO*, plus 9 paid holidays
8 weeks paid Primary Caregiver Parental Leave
Back-up Child Care Program available, offering up to 10 days
annually
A cumulative learning and development framework customized for
every employee
An award-winning work environment - we're Great Place to Work
Certified, and Top Workplace winners from The Oregonian
We take great pride in our inclusive culture. We value the
different perspectives and unique skills you bring to the team - it
makes us all better. Success at Fisher Investments is motivated by
results, a collaborative mindset and a commitment to accomplishing
great things - so if you are ready to do that, we are ready for
you! Apply today to be a part of a team environment where you make
a difference in the lives of people by bettering the investment
universe.
*California employees accrue up to 17 days of PTO and 3 days of
sick time per year.
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
Keywords: Fisher Investments, Euless , Paid Search Specialist, Other , Euless, Texas
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