Digital Content Performance Leader
Company: PGA of America
Location: Frisco
Posted on: May 2, 2024
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Job Description:
Join a team of proud, passionate, and caring people that
together share their diverse talents and backgrounds to serve our
members and grow the game of golf. Being at the PGA of America
means you are supported, respected, and appreciated for your
contributions.The Digital Content team exists to drive positive
awareness to PGA of America Golf Professionals and traditional
media value for the Association's commercial program. If you live
to compete, love golf and get excited about tracking digital media
trends in real time, we'd love to hear more from you.The Digital
Content Performance Leader will assist the Director of Digital
Content in the creation of a cross-platform (site & social) content
strategy and lead a team in delivering video and editorial pieces
through strategic programming, distribution, and
measurement.RESPONSIBILITIES (Specific areas of responsibility
include but are not limited to):Create and collaborate on a
detailed content calendar across several brands & platforms.Track
results and report on key performance metrics, insights, and trends
through the reporting and analytics process. Utilize reporting to
influence decision-making; make recommendations to advance our
business when applicable. Create and socialize strategic documents
that outline our temporal approach to content.Provide event
programming plans ahead of key tentpole PGA events, including
Spectator and Member Championships, Media events, and Amateur and
PGA Foundation events.Live and breathe in the digital golf
ecosystem- identifying trends & putting the PGA of America in the
right conversations in the correct way at the proper time.Develop
and maintain relationships with Public Relations, Marketing & other
teams around the association.INCLUSION:Contribute to a respectful
and inclusive team environment by welcoming and respecting others'
beliefs, backgrounds, identities, abilities, and individuality to
help ensure a supportive and engaging experience for Association
Members, partners, customers, and guests. PGA of America respects
the uniqueness of each employee and offers everyone the means to
find their place and thrive.SHARED VALUES:Embody the organization's
sharedvaluesand help ensure the organization'svalues-based culture
thrives by proactively identifying and addressing any
sharedvalueschallenges and opportunities impacting you and your
team. Keep Leadership aware of the pulse of the workforce;
recognizing, discussing, and addressing any cultural
concerns.SUPERVISION:This is a supervisory position responsible for
the performance management and hiring of employees within the
department. Also, will oversee various freelancers in the creation
and distribution of digital content.FINANCIAL RESPONSIBILITY:Assist
with department program budget management including budget
tracking, and input into the budget system.EDUCATION AND
EXPERIENCE:Bachelor's Degree (B.A..) in English, History,
Humanities, Journalism, Sports Marketing, or a related field, or an
equivalent combination of education, training, and experience.5
years of experience working at a digital publisher.2 years of team
management experience.Google Ads Manager experience
preferred.SKILLS, KNOWLEDGE AND ABILITIES: Knowledge of all digital
communication tools, such as Google Workspace (Gmail, G Doc,
Sheets, Drive, Analytics), mobile devices, video conferencing,
Analytics and AdOps platforms. Knowledge of Search Engine
Optimization (SEO). Ability to create and develop a regular cadence
of reporting dashboards. Ability to create timelines and maintain
deadlines.Ability to travel up to 15% of the time.This position is
not eligible for immigration sponsorship.Reasonable accommodations
may be made to enable qualified individuals with disabilities to
perform the essential functions of this position.PGA does not
discriminate on the basis of race, color, creed, religion, gender,
age, disability, sexual orientation, national origin, citizenship,
veteran status, gender identity or expression, marital or familial
status, genetic information or any other characteristic protected
by federal, state or local law. In addition, to ensure full
equality of opportunity in all operations and activities of the
organization, every staff member employed by the PGA shall be
selected under fair employment procedures that provide equal
employment opportunities to all people. DFWP.
Keywords: PGA of America, Euless , Digital Content Performance Leader, Other , Frisco, Texas
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